Company

Our History

Royale's successful track record is a testament to the continued success of this organization.

  • 1983 – Incorporated in Florida by Milton H. Smith
  • 1985 – Royale relocates to Haverhill, Massachusetts in the site of a former shoe factory
  • 1987 – Relocated to larger, more suitable facility at 99 Newark Street, Haverhill, Massachusetts
  • 1990 – The first builder to be recognized by Lincoln as a Qualified Vehicle Modifier (QVM)
  • 1993 – The first builder to crash test a 120" nine-passenger limousine
  • 1996 – Royale becomes certified by Cadillac (CMC)
  • 1997 – Royale selected by Lincoln to build the first 1998 prototype limousine
  • 2000 – Royale doubles capacity with $2.5 million expansion
  • 2001 – Royale introduces revolutionary menu driven Touch Control
  • 2004 – Royale selected Europe’s Builder of the Year
  • 2006 – Royale expands product range and sales offices in three countries
  • 2007 – Royale selected by Cadillac as a prime manufacturer of the new DTS-L
  • 2008 – Royale Celebrates 25th Anniversary
  • 2009 – Royale develops the industries first purpose built Hybrid Electric Livery Vehicle
  • 2010 – Royale’s Hybrid L receives two US Patent approvals
  • 2011 – The Hybrid L MKZ unveiled as the second generation Hybrid Electric Livery Vehicle
  • 2012 – Royale rolls out the all new MKT limousine in three versions; 120", 80" and 70"
  • 2013 - Royale celebrates 30th year of coach building heritage
  • 2014 - Royale certifies first Cadillac XTS limousine to run on Compressed Natural Gas (CNG)