Careers at Royale

Digital Marketing Specialist

Location: 99 Newark Street Haverhill Ma 01832

Cabot Coach Builders is a vehicle manufacturer / modifier with 30 years’ experience manufacturing mobile medical vans, recreational vehicles, media / broadcast vans, mobile offices, paratransit vans, and emergency response vans. Cabot Coach Builders is a Qualified Vehicle Modifier (QVM) through Ford Motor Company, Cadillac Master Coachbuilder (CMC) through GM, Sprinter Master Upfitter / eXpert Upfitter through Mercedes, and a member of the Recreational Vehicle Industry Association (RVIA).

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.



  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, You Tube, Instagram, Facebook etc.)
  • Launch optimized online adverts through Google AdWords, Facebook to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics)
  • Acquire insight in online marketing trends and keep strategies up to date
  • Maintain partnerships with media agencies and vendors



  • Proven experience as Digital Marketing Executive or similar role
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with B2C B2B social media, Google Adwords and email campaigns and SEO/SEM
  • Perfect knowledge of web analytics tools (Google Analytics)
  • Skills and experience in creative content writing
  • Analytical mindset and critical thinking
  • Excellent communication and interpersonal skills
  • BS/BA in marketing or relevant field



  • Nine Paid holidays and personal time off
  • Medical and dental plans
  • Life and disability insurance


Interested candidates should submit resume and references to:

Royale | a Cabot Coach Builders Company

Department of Human Resources
99 Newark Street
Haverhill, MA 01832-1348

800.544.5587 Toll Free
978.374.4530 Tel
978.521.5425 Fax
Email HR


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